home --- datafeminism --xenofeminism --- Rethinking Artificial Intelligence through Feminism

feral business coaching is merging materials and understandings from life coaching, business strategy, feminist economics, dramaturgy, divination, DIY, art and design. It offers a focused and supportive space in which to think together creatively and experimentally about our own 'business' trajectories and livelihoods, including potentially sublimated elements such as administration, planning and accounting. It works with the proposition that to effect transformations in our wider business and economic systems we must also rethink our own means, modes and moods of production. It is also and fundamentally a project of fermentation or perhaps emulsification: to break down the consolidating associations of 'business' as an exclusively transaction-based, competitive, efficiency-seeking, growth-seeking, market-facing activity.

This work is guided by a feminist theory of diverse economies [1], which reconsiders 'the economy' not as an exclusively capitalist domain, but as diverse and interdependent practices of sustenance and livelihood. This includes the many exchanges and activities (non-monetary, collective, informal, underground) that are not normally valued or accounted for as economic. Drawing on this rich realm of ideas and practices, feral business coaching adopts a radical redefinition of 'enterprise' as 'any productive activity that could bring us sustenance' [2].

via @Juniper Cheong "I picked up this book after it won FT's Book of the Year Award 2019. Criado argues that through the universalisation of the male experience as the default “human” experience, the world has inevitably been designed and built for men. This has diminished the quality of life of females all over the world, and in some cases increased the risk of death or even killed women. She argues this by presenting well-researched examples of gender bias gaps in data across a wide variety of fields including healthcare, disaster response, design, technology, access to public spaces, etc. I found this book to be one of the most educational pieces I’ve read on the issue. I now have a much more nuanced and multifaceted view about systemic sexism.

I also like that Criado does not get entangled in trying to explore the (mal)intentions behind the phenomenon. Instead, she shines a spotlight on the problems and corresponding evidence/details/data that exist. It made me understand at a deeper level, the systemic nature of sexism and how ignorance and a clash of values only further complicate the (long) road of progress. But after reading this book, I am all the more convinced that there is a need for a diversity of women to step up across all fields. Change can only happen with increased representation."

Retrieved from ""